Marketing Strategy: Full Deliverables

Marketing Strategy: Full Deliverables

  • Gathering a punch list for marketing assets and URLs
  • Review of analytics data (as far back as it goes) to find lead generation opportunities
  • Review of all directory listings currently used (clutch, adwords, LinkedIn, etc)
  • Recommendations for areas of improvement
  • Listing of at least 30 potential agency partners and contact information
  • Review of current web language and positioning (for use in writing profiles and cold email campaigns)
  • Review of current lead generation channels and recommendations for new channels to pursue (SEO, directories, meetups, partnerships, podcasts)
  • Email scripts for anywhere a cold email is recommended
  • Interviews with 3 clients to better grasp what makes your agency unique – these takeaways will be used to improve messaging for both cold emails and directory profiles
  • 30/60/90-day marketing plan with a heavy focus on ROI
  • Recommendations for new directories to pursue
  • List of 10 conferences to attend
  • List of best sales practices for booking at least 10 meetings per day
  • Review of lead qualification process (from contact form to meeting booked)
  • Current & Past client actions: recommendations for how to improve ROI from current clients – cold email template and action items for referrals
  • Recommendations for a remarketing/PPC campaign

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